By :Goodluck E. Adubazi, Abuja
As Nigeria’s political parties reposition ahead of a new era of youth-driven engagement, the African Democratic Congress (ADC) is leaning heavily into digital strategy and grassroots mobilization. At the center of this effort is Queen Nkechi Okiyi, the party’s Deputy National Publicity Secretary (New Media), who says the ADC is positioning itself as a serious alternative for young Nigerians seeking political relevance and accountability.
Speaking on the party’s vision, Okiyi emphasized that her role is focused on reshaping political communication and deepening public awareness of the ADC’s ideology and capacity for governance.
“My responsibility is to conscientize the Nigerian populace about the ADC and its potential to take Nigeria and Nigerians to the promised land,” she said.
Okiyi explained that the party’s strategy relies heavily on consistent digital engagement—using new media platforms to project political developments, clarify policy positions, and foster transparency in a country where traditional political messaging has often failed to connect with younger voters.
With social media and digital platforms now dominating public discourse in the 21st century, the ADC believes new media can serve as a powerful tool for promoting what it describes as “true democracy.” According to Okiyi, the party is committed to ensuring that information shared through its digital channels remains balanced, issue-driven, and beneficial to the broader Nigerian population.
A key focus of the ADC’s outreach is Generation Z, a demographic increasingly vocal online but often underrepresented in formal political structures. The party’s new media directorate has issued a call to action, urging young Nigerians to actively participate in the political process by registering with the ADC.
The awareness includes participation in the party’s ongoing nationwide membership registration, revalidation, and mobilization exercise, which ADC leaders say is designed to amplify youth voices and translate digital activism into tangible political engagement.
As Nigeria’s political landscape continues to evolve, the ADC’s youth-focused digital push underscores a broader shift: one in which political relevance may increasingly be determined not just at rallies or polling units, but in online spaces where Nigeria’s youngest voters are already shaping the national conversation.
